Tag Archives: Review

The Starbucks Experience – Review

15 Jan

The Starbucks Experience

Book Review

(Focusing specifically on the Five Ways of Being)

They call themselves the “litter picker-uppers”; they greet us with smiles and help us get a jump-start on our mornings. They are clad in green or black aprons and they don’t just sell us coffee. The Starbucks partners (we know them as employees) pride themselves on selling us not just coffee, but also a lifestyle, an experience unique to any other.
“Leaders at Starbucks have provided a structure that allows partners to infuse themselves into their work, so that they can inspire customers in legendary ways.” These legendary ways are known to these leaders as the “Five Ways of Being”. These five ways are “Be welcoming, Be genuine, Be considerate, Be knowledgeable, and Be involved”. These five ways, along with a management development pamphlet better known as the Green Apron Book “’Truly encapsulates the core philosophies of Starbucks. Cover to cover, it may take five minutes to read…Think about it. In essence, the company is marketing to its employees how important the principles and philosophies contained in this book are.” Says David M. Martin, and industry leader in retail banking solutions worldwide. (20-21).
These concepts seem relatively simple on a basic level, but they are lacking in many areas of customer service in other companies. Starbucks, in this way, is unique, which is why the experience they are selling is so unique. One of the simplest ways they do this is their first way of being “be welcoming”. Barista Joy Wilson, a Starbucks partner, shares just how simple it is to “be welcoming”. “I’m the drive-though queen at my store” Barista say. “I always set out to do the best job I possibly can. One of the ways I do that is I learn people’s names and drinks and the name of their dog and where their kids go to school and whatever else I can find out about them.” (23)
Did you know in order to wear a black apron, a Starbucks employee must “complete a significant number or hours of paid training, pass a series of content-based tests with high proficiency and lead a number of coffee tastings.” These black apron clad partners are knows as “Coffee Masters”. They are the partners with a true passion to be coffee experts (35). This takes their fourth “way of being” to a whole new level. How many people at Dunkin Donuts do you think have gone to such extensive lengths just to help serve you better? Odds are, few to none.
Their fifth way of being, “Be involved” means be involved “in the store, in the company, and in the community.” “Starbucks leaders capture the passion and vitality of their people by encouraging the 100,00-plus partners to take an active role at the store, business, and community levels.” Howard Schultz says “ People want to be a part of something bigger than themselves. They want to be a part of something that touches their hearts.” By being so involved in everything ranging from their specific store, to their community and those surrounding, Starbucks partners have a multitude of opportunities to be a part of something that touches their hearts.
These ways of being are all part of something much larger, they are part of the first of five principles that Starbucks uses to be successful in selling a lifestyle. This first principle is “Make It Your Own”. The other four principles include “Everything matters, Surprise and delight, Embrace resistance, and finally, Leave your mark.” Each one of these alone is powerful in and of them self, but together they create a force that has propelled Starbucks into a whole new range of business. Starbucks is not JUST a coffee shop. It is a place to go to get away from the monotony of every day life. It is a place to meet with friends and catch up on each other’s lives. It is a place where employees become friends and can turn a bad day into a great one using any to all of the five principles that have made them what they are.
In the book “The Starbucks Experience” customers from Starbucks, as well as Starbucks partners share their stories of positive experiences and pleasant surprises they’ve encountered while at Starbucks, be it working or ordering a drink. From first time customers to seasoned regulars, the book is peppered with inspirational stories that will have you eagerly turning pages until the very end. The book itself is an experience, just as is going to Starbucks.

A Woman of Paris – Analysis

11 Dec

This is an analysis of the silent film “A Woman of Paris” directed by Charles Chaplin, who is most commonly known for his slapstick comedy.

Film Review

A Woman of Paris

A Woman of Paris

In the age of technology, it is perfectly common to see computer-generated images staring in a major motion picture. Hearing actors voices is commonplace and taken for granted. Silent film has become a lost art form.
I have never personally watched a feature-length silent film before. Initially it felt strange to be watching such a film with no voices, no special effects, no advertisements subtly placed within the set. After the initial shock, I began to appreciate Chaplin’s cinematography, which was beautifully done. His use of shadows was noticeable in several places, but stood out most vividly in my mind when he used it to show the train going by in the station. I thoroughly enjoyed his use of words because despite the occasional cheesy line, they were beautifully crafted sentences. The speed of the reel gave the film somewhat of a comic effect because it was faster than what I am typically used to, but this is something I expected before I began watching the film. Words did not appear on the screen every time the actors moved their mouths; I feel that this was a wonderful way to allow the viewer to create the conversation in their mind.
The plot has many twists and turns, some of which are incredibly typical but caught me by surprise just the same.  When Jean’s father died, forcing him to leave Marie at the train station, I was not expecting it at all, however the moment it happened, I wasn’t the least bit surprised. Another plot point I was not expecting was Marie’s seeming indifference to Pierre’s engagement to another woman.
While Marie was trying to get to a party one evening she ran into Jean. That was incredibly typical, but something I was not expecting. The scene during which Jean painted Marie’s portrait reminded me of the portrait scene from James Cameron’s “Titanic”, and I couldn’t not help but wonder if he got some of his inspiration from Chaplin.
At one point in the film, Pierre is playing an instrument in Marie’s apartment, and the background music incorporates this beautifully, drawing the viewer’s attention away from the lack of actor voices. It is also during this scene that I found some comedic relief that I did not expect. Marie gets frustrated with Pierre and throws her jewelry out the window, then runs down the street to chase the man who picked it up. This is also the scene where she tells Pierre she is going to marry Jean.
The rest of the storyline is one giant roller coaster. Marie overhears Jean telling his mother he doesn’t’ really want to marry Marie (SURPRISE!), Marie going back to her sugar daddy Pierre, Jean regretting saying such things about Marie. It was all very typical and in some ways it brought me back to high school where drama was all too common.
I have to give Chaplin credit for his ending because it was not one I expected at all. I expected Jean to kill Marie, not himself. I certainly did not expect Jean’s dead body to be brought back to his apartment for his mother to keep. I did expect Jean’s mother to blame Marie for Jean’s death, which she did but I also expected Jean’s mother to kill Marie, which she did not.
Chaplin throws his audience for one final loop in the last scenes where Marie and Jeans mother are in a house full of children and one of the children says “Father is coming”. Of course thoughts of Jean or Pierre went through my mind, then it turned out to be a priest, which for me was a “haha” moment. As it turns out Marie and Jean’s mother put aside their grief for Jean and start an orphanage together. They both seem to be happy in the end.
The movie all happened relatively quickly. I understand this was necessary due to the lack of film, but I also found that it worked well for the film. It did not unnecessarily prolong the storyline and was just long enough to keep the viewer’s attention throughout. I thought Chaplin did a wonderful job with this film.

Reviving Ophelia – analysis

11 Dec

Book Review

“Reviving Ophelia: Saving the Selves of Adolescent Girls”

I highly recommend this book to all girls,  parents of an adolescent girl, and any one who wants to learn more/gain insight  about what adolescent girls go through.

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Sociological Perspectives Found in “Reviving Ophelia”

In the book “Reviving Ophelia: Saving the Selves of Adolescent Girls” by Mary Pipher, Ph.D., many sociological perspectives are mentioned. Each perspective helps explain why adolescent girls have become such troubled individuals. Pipher, through her book, explores personal stories from a variety of adolescent girls, each with a different background and family life. As a therapist, she sheds light on the reasons why many young girls act out, do drugs, have sex, and inflict personal harm, along with many other concerns that land them in therapy.
Even though this book was written in the early 1990’s, many of the issues it addresses are still overwhelmingly common today. There are still suicide attempts, alcohol is still used as a way to escape, sex, especially under the influence of alcohol, is still being had by girls barely in their teens. Young girls are still experimenting with drugs as a way to find their place. Females are still stereotyped as being less important than males and hold lower positions in the corporate world. The battle of sexism is still being fought.
While there are many different sociological perspectives mentioned in the book, some are more prominent than others. The first of these is sexism, more specifically, the Global Stratification and Status of Females. In such a technologically advanced world, one might think that the issue of sexism would be far less common than it was throughout history, but that is not the case. Many young girls are losing faith in themselves as a result of what they are seeing in the world around them. Girls are seeing men holding higher positions than women and feeling a sense of inferiority. Pipher addresses this periodically though the book. “By junior high girls sense their lack of power…[t]hey see mostly men are congressmen, principals, bankers, and corporate executives. They notice that famous writers, musicians and artists are mostly men” (41).
To many young girls, it is not only the political aspect of male preference, it is the personal problems girls face in their everyday lives. “Girls complain that they do more chores than their brothers. Or that they make less money baby-sitting than their brothers do mowing lawns. Or that parents praise brothers’ accomplishments more than theirs” (41-42). The combination of the political and personal aspects of sexism in these girls lives leads them to feel insignificant in a male dominated world.
Sometimes the sexist messages sent to these girls are not very obvious until they are pointed out. Pipher recalls “…one client brought in a magazine from my own waiting room. It was an alumni magazine… there were forty-five photographs, forty-four of which pictures males” (43). Parents can unconsciously magnify their young daughters feeling of linferiority by having something as simple as that magazine in their home.
Of course, there are other sociological perspectives mentioned in the book that also have an enormous influence on these young girls lives. Many girls use reference groups in order to evaluate their behavior and, based on their observations, change it accordingly. The problem with this is they often evaluate themselves against their fellow classmates, who are also struggling to find their true identity as well. When girls are young, they often feel that popularity is the only issue in their lives that matter. They start focusing less on things that used to be important to them, and more on being like the popular kids, because that is what they observe. One of Pipher’s patients was a fourteen-year-old girl named Rosemary. Rosemary used to be “interested in everything and everybody”. But once she got to high school “she stopped making good grades because she felt grades didn’t matter. Popularity was all the counted. She obsessed about her weight and her looks” (97).  “She did things she didn’t agree with to fit into the popular crowd” (98).
When these girls use reference groups at such a young age, they hide who they truly are with a hard outer shell of what they believe they should be in order to be considered cool. They do this by not only changing their behavior and attitudes, they also try to change their appearances. Some change their hair, or their clothing, while others try to attain the perfect body. Rosemary said “[s]he felt she needed to lose ten pounds…she had tried dieting” (98).
Other girls do just the opposite. They too use reference groups, but instead of changing themselves to fit in with the popular crowd, they change themselves to stand out. The problem with this is they are still changing their true selves, and often they are still changing to fit in with some group, even if it isn’t the popular one. One of Pipher’s patients “was dressed in a way that signaled ‘I am different’ with her head half shaved and half purple punk” (161). While these girls have made some progress by understanding they do not want to be part of the in crowd, they still end up changing their true selves to stand out.
The changing of themselves can sometimes be attributed to Cooley’s Looking Glass Self. He said that our sense of self develops from interaction with others. We imagine how we appear to others, interpret others reactions, and based upon this, we form a self-concept. This self-concept can be positive or negative. Often times the girls develop a negative self-concept and thus feel a need to change who they are to gain approval. Pipher says, “girls are socialized to let others do the defining” (257). By judging themselves solely on interactions with others, girls give up the ability to be who they truly are.
One sociological perspective that is mentioned but is not incredibly prominent in this book is genocide. Some girls who are savvier with the events going on in the world react to things such as genocide with the emotion of a young child. This often leads them to depression or cynicism about the world. Pipher had a patient who said she “felt that [she didn’t want to be part of a species that produced Nazis] when she read that Stalin killer even more people than Hitler….She said the ‘Holocaust wasn’t an isolated event. It happens all over” (163).
These girls are mature enough to know about genocide and be disgusted by it, but are not emotionally mature enough to respond to the problem in an adult way. Instead, they channel all that negativity onto themselves and lose their faith in the rest of the world. With this lost faith comes the “I don’t care attitude” that leads girls to take drugs or use alcohol at a very young age.
In groups and out groups also play a huge role in this book and in the lives of young girls. Often, young girls feel an incredible urge to be a part of the in group because they want to feel a sense of loyalty to a group  and have people with whom to bond. With in groups, however, comes tension and often peer pressure. Rosemary “hated the pressure”. She “felt close to her friends, but she admitted that friendships were difficult. She worried about betrayal and rejections” (98). Many girls want to be a part of the in-group so they are not targeted for being in the out-group. Being in the out-group means being an outsider who is often seen only as having flaws. They become victims of hate and prejudice as created by the in-group.
Deviance plays a part in this book in a big way. Much of the behavior that lands these young girls in Dr. Pipher’s office is viewed as deviant by the parents of the young girls. Since it is the reaction to the act that makes it deviant, the girls themselves may not, and often don’t, view it as being deviant. Instead, they view it as simply fitting in. Parents view drinking alcohol, having sex, and partying as being deviant while to the girls, it is the norm.
These young girls also use labeling as a way to show that some fit in and some don’t. “People are assigned to groups such as geeks, preps and jocks. One girl’s categories included ‘deeper than thou’, a derogatory term for the sophisticated artists in her school. Another divided the world into Christian and non-Christian, and another into alternative, non-alternative, and wannabe alternative” (59). By ascribing labels to people, the girls often feel better about themselves. By having a label ascribed to them, they feel incredibly low and unworthy.
Piaget, in his theory for the development of reasoning, said that the ability to think abstractly begins roughly at age twelve. Many of the girls in this book are no more than two years older than this, and their ability to think abstractly has not fully developed. In fact, it has often been hindered by mainstream media, which dictates the way things should be to young and impressionable girls. “Most early adolescents are unable to think abstractly. The brightest are just moving into formal operation thought or the ability to think abstractly and flexibly. The immaturity of their thinking makes it difficult to reason with them” (59). “The concreteness of girls’ thinking can be seen in their need to categorize others” (59).
It is clear that many of these sociological perspectives blend into one another and together help explain the behavior of these young girls. They see sexism and begin to lose faith in themselves, which is often the point at which they lose their own identity and try to replace is with another. It is here that they try to become one with the in-group for fear of being humiliated daily. They feel the need to put people in certain categories to feel better about themselves. When they are feeling low they often turn to drugs and alcohol as an escape. If they aren’t using drugs and alcohol as an escape, they’re using it to fit in. This behavior often leads to sexual promiscuity since inhibitions are temporarily down.
The combination of these factors is seen as deviant behavior by the parents of these adolescents. They feel that their children are really crying out for help or attention. Since they don’t know what else to do, they send them to therapy for professional help. Mary Pipher, being a therapist, got a first hand look into the lives of these adolescents and through her book, is helping others remember what it was like to be young. She is helping parents to understand that these girls are victims of society and the pressures it puts on children, especially girls. She is helping these girls save themselves before it’s too late.